1.Digital marketing and sales teams can easily get overwhelmed by too many repetitive tasks. When it comes to marketing efforts, it’s harder to constantly produce great emails and track their success over time without an automated email marketing solution.
2.Effective marketing automation solutions reduce your team’s workload so sales team members can focus on closing deals. Streamline all kinds of marketing processes with automation workflows, from marketing campaigns to lead nurturing flows.
3.helps you optimize your marketing strategy by putting your email campaigns on autopilot. Tap into CRM data and let our intuitive email marketing automation software take care of lead nurturing through the customer journey, so you never miss out on a deal.
(2)Ideally, your marketing automation tool should offer the following:
1.Seamless CRM integration: CRM integration allows you to automate processes based on your customers’ journey.
2.List segmentation: Different prospects have different needs. An audience list segmentation feature enables you to send the right message to the right prospects and increase engagement rates.
3.Actionable insights: A marketing analytics tool shows you a breakdown of your marketing campaigns, so you can gauge their effect and improve.
4.User-friendly interface: Your email marketing solution should be easy and intuitive to everyone.
5.Scheduling feature: With a scheduling feature, you can send out a Campaign whenever you choose without lifting a finger.
